BLACK OWNED | THE AMERICAN BLACKSTORY

Writers, photographers, dancers, artists, musicians and so many others Black creatives are represented here at The American Blackstory.

Today, we recognize the keepers of all that Black magic.

Marcus Books is the nation’s oldest Black-owned bookstore, serving San Francisco, Oakland, and now, the world, for over 60 years.

For any small business to survive for that length of time is extraordinary.

For a humble bookstore to do so amidst government suppression, a number of foreign wars, several waves of American social sea change, San Francisco gentrification, technological advances, and many economic recessions is almost unbelievable.

And it all started by accident.

Julian and Raye Richardson met each other at Tuskegee University back in the 30s where Black creativity was thriving around them. Booker T. Washington and George Washington Carver were among the university’s professors at the time, and Julian attended classes with Ralph Ellison. When the couple moved to San Francisco, Julian opened a print shop while Raye earned her doctorate in literature at UC Berkeley. Raye’s love for books spilled onto the Richardsons’ friends and neighbors, and soon they found themselves loaning her collection out from the back room of Julian’s print shop. The operation grew until Marcus Books, named for Marcus Garvey, was born.

“My dad in his print shop would want to share books with his friends and never got his books back so he said, ‘Let’s start selling books,’” the Richardsons’ daughter Karen Johnson said. “I asked him, ‘Will white people let you sell Black books?’ He said, ‘It’s not about them. This is what we need.’”

Blanche, another of the Richardsons’ daughters, explains the urgency behind that need. “They shared a love of reading Black books and found them difficult to find and purchase. They realized that for a Black community to be progressive, it must have its own bookstore as a source of information about itself.”

Blanche Richardson, daughter of Julian & Raye, manages the Marcus Books in Oakland.

A simple, admirable, and aspirational goal, no doubt, but some didn’t see it that way.

Hoover’s memo on “black extremist bookstores”

In October 1968, J. Edgar Hoover issued a COINTELPRO memo warning against “increase in the establishment of black extremist bookstores which represent propaganda outlets for revolutionary and hate publications and culture centers for extremism.” In response to the perceived threat, Hoover ordered every FBI office nationwide to “locate and identify black extremist and/or African-type bookstores,… determine the identities of the owners; whether it is a front for any group or foreign interest; whether individuals affiliated with the store engage in extremist activities; the number, type, and source of books and material on sale; the store’s financial condition; its clientele; and whether it is used as a headquarters or meeting place.” Marcus Books was absolutely one of those places, as within its walls organizations like the Black Firefighters Association, the Association of Black Policeman, the Black Nurses Association, and many more were formed to support the Black working class.

Proudly proclaiming that their “very existence was born out of an awareness of anti-Blackness plus a sense of duty to provide a space where we are not simply respected but affirmed” has always put Marcus Books squarely in the sights of American white supremacists. Marcus Books is a family-owned and operated business, and even the Richardsons’ granddaughter Jasmine Johnson says that the bookstore’s entire staff has been met with “white-only-water-fountain-level racism” often. When Marcus Books was supported in 2020 through a GoFundMe after they couldn’t raise the several million dollars to purchase the Fillmore Street location that housed their first official storefront, they were met with racial aggressions, including but not limited to people hiding behind Twitter profiles trolling and undermining their posts with comments like “Why can’t a Black owned bookstore save themselves?”

Kids from an Oakland school hold their selections donated by Marcus Books, in front of a mural on the shops building depicting Malcolm X armed next to a shelf of Black literature. It alludes to his quote: “Armed with the knowledge of our past, we can with confidence charter a course for our future. Culture is an indispensable weapon in the freedom struggle. We must take hold of it and forge the future with the past.”

The folks at Marcus Books have an answer to both the question and the racism they face. ““It’s pretty deeply connected to what happens when you qualify anything as Black. You’re met with suspicion or dismissal. The publishing industry has had a history of framing us as a ‘diversity section,’” Jasmine explains. The African-American Literature Book Club listed over 200 Black-owned bookstores in the 90s. Today, that number is only 118. And Marcus Books’ experience in San Francisco is only further proof that America doesn’t truly value literary diversity. Though many other San Francisco bookstores have been listed as historical landmarks, despite all of the history and culture built there, Marcus Books has never been awarded that designation.

But with authors like Malcolm X, Toni Morrison, Maya Angelou, Terry McMillan, Walter Mosley, Muhammad Ali, Ishmael Reed, Michael Eric Dyson, Tannarive Due, Randall Robinson, Nikki Giovanni, E. Lynn Harris, and so many more who’ve passed through their doors and graced their shelves, Marcus Books isn’t just a Black bookstore; it’s an American treasure that celebrates Blackness, in a culture that’s actively censoring that celebration in literary spaces elsewhere. In times like these and many other tumultuous eras, Marcus Books endures, inspires, and encourages us to do the same, reminding us that the “call to write our own story, now more than ever, continues.”